Our Brand's Story
STYLING IS NECESSARY "THE SHIRT SAYS IT ALL" IS AN EXCLUSIVE ONLINE T-SHIRT BRAND BOUTIQUE THAT OFFERS A VARIETY OF DESIGNER COLLECTIONS. FOUNDER, DESIGNER, AND CEO HOLLI TABREN STARTED HER JOURNEY IN THE FASHION INDUSTRY OVER 15 YEARS AGO DESIGNING AND CREATING BRANDS FOR MANY STARTUP COMPANIES IN THE EARLY 2000's. TO ANSWER THE QUESTION WHAT STATEMENT DOES YOUR STYLE MAKE? HOLLI DECIDED TO LET THE SHIRT SAY IT ALL. EACH COLLECTION TELLS THEIR UNIQUE STORY THROUGH LOGOS AND LITERATURE.
"DIVINE INSPIRATION" NECESSARY TEES ARE DESIGNED WITH A CONCEALED WEAPON (the WORD) INSCRIBED ON THE REVERSE SIDE OF THE TEE OVER THE HEART. THE WORD (scripture) IS A WEAPON AND THE ENEMY DOESN'T NEED TO KNOW WHAT YOU ARE PACKING. THE PLACEMENT OVER THE HEART IS SYMBOLIC OF CARRYING THE WORD IN YOUR HEART. HIDDEN ON THE INSIDE OF THE TEE (the WORD) IS A CONSTANT REMINDER OF YOUR POWER AND PROTECTION.
"MS. BLINGOLOGIST" IS OUR RHINESTONE COLLECTION WITH VARIOUS UNISEX DESIGNS. OUR FEATURED DESIGN "HOLLI'S HEART" (inspired by Norka Jones) DEPICTS A SMILING HEART, WHICH REPRESENTS THE CONSISTANT CHARACTER OF A JOY-FILLED INDIVIDUAL. LIFE CAN STRIP YOU OF MANY THINGS, BUT YOU CAN NEVER BE STRIPPED OF WHAT IS IN YOUR HEART. CLOTHE YOUR HEART AND KEEP IT WARM. WHAT MAKES YOUR HEART SMILE?
"SHOPPING IS MY FAVORITE SPORT" (inspired by all fashionistas) IS THE ULTIMATE SPORTS TEAM. THE ATHLETICISM, ENDURANCE, STRENGTH, AND STRATEGY IT TAKES TO NAVIGATE A MALL AND CARRY ALL THOSE BAGS IS INCOMPARABLE. IT'S TIME FOR YOU TO JOIN THE TEAM, FALL/WINTER IS OUR MOST COMPETITIVE SEASON. SHOW ME YOUR SHOPPING GAME.
STYLING IS NECESSARY WILL CONTINUALLY BE ADDING EXCLUSIVE PRODUCTS IN ORDER TO ENHANCE THE CONSUMER SHOPPING EXPERIENCE. ALLOW OUR TRENDY TEES TO TELL YOUR STORY.