Brand Story
In a world where image often speaks before words, Styling Is Necessary was born out of a mission deeper than fashion—it’s about transformation, identity, and empowerment. Founded by Holli Tabren, a visionary author, speaker, and empowerment strategist, the brand exists to inspire women to embrace their full potential—inside and out.
From the outside looking in, Holli Tabren’s life might appear effortless, but her story is one of resilience, survival, and becoming. After enduring life-altering challenges, Holli chose not to be defined by her past. Instead, she used her pain as fuel, her experiences as foundation, and her faith as her compass. These choices led her to birth her signature work, Becoming HER—a transformative book and movement that helps women reconnect with the powerful woman within.
At Styling Is Necessary, Holli teaches that styling is not just about clothes—it’s about clarity, confidence, and calling. The brand blends fashion, personal development, and healing into a curated experience where women are reminded that how you present yourself is a declaration of who you are becoming.
The cornerstone of the brand is Becoming HER—a raw, inspiring guide that walks readers through the journey of emotional healing, spiritual rediscovery, and authentic womanhood. With every page, Holli becomes the voice of every woman who ever lost herself and needed to be reminded: you are still here, and there is still time to become HER.
Whether through her storytelling, signature pieces, empowerment content, or online community, Styling Is Necessary is where fashion meets freedom and style becomes a tool for personal revolution. It’s not about keeping up—it’s about showing up for yourself.
Styling Is Necessary. Because your presence is power—and becoming HER is non-negotiable.